We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

France OKs Merger After Investigating 'Influencer' Market

Law360 (May 24, 2019, 8:00 PM EDT) -- France's competition watchdog gave the green light Friday to online media company Webedia's acquisition of audiovisual production company Elephant after the agency for the first time considered the growing role of so-called influencers on internet and social media platforms.

The Autorité de la Concurrence, or Competition Authority, said it was notified of Webedia's planned takeover of The Elephant Group in April, noting that its review of the deal required it to examine the relatively new marketing role of influencers because of the services both companies offer to them.

Influencers are people with such large followings on internet and social media platforms...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!