FTC's Lord & Taylor Action Shows Perils Of New Ad Strategies
By Allison Grande ( March 15, 2016, 10:55 PM EDT) -- The Federal Trade Commission on Tuesday stepped up its enforcement of misleading endorsements and native advertisements by taking action against Lord & Taylor for allegedly tricking consumers by not disclosing paid ads, highlighting the risks of cutting-edge advertising strategies and affirming that advertisers can't escape responsibility for content posted by third parties....
Law360 is on it, so you are, too.
A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.
A Law360 subscription includes features such as
- Daily newsletters
- Expert analysis
- Mobile app
- Advanced search
- Judge information
- Real-time alerts
- 450K+ searchable archived articles
And more!
Experience Law360 today with a free 7-day trial.