FTC's Lord & Taylor Action Shows Perils Of New Ad Strategies

Law360, New York (March 15, 2016, 10:55 PM EDT) -- The Federal Trade Commission on Tuesday stepped up its enforcement of misleading endorsements and native advertisements by taking action against Lord & Taylor for allegedly tricking consumers by not disclosing paid ads, highlighting the risks of cutting-edge advertising strategies and affirming that advertisers can’t escape responsibility for content posted by third parties.

In its complaint, the regulator alleged Lord & Taylor LLC violated Section 5 of the FTC Act by keeping shoppers in the dark about the fact that it had paid for an article written in the pop culture and fashion publication Nylon about the release of its 2015 Design...

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