FTC's Lord & Taylor Action Shows Perils Of New Ad Strategies

By Allison Grande (March 15, 2016, 10:55 PM EDT) -- The Federal Trade Commission on Tuesday stepped up its enforcement of misleading endorsements and native advertisements by taking action against Lord & Taylor for allegedly tricking consumers by not disclosing paid ads, highlighting the risks of cutting-edge advertising strategies and affirming that advertisers can't escape responsibility for content posted by third parties....

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