Brands, Beware Too Much Influence Over Your Influencers
Law360 (September 4, 2018, 11:47 AM EDT) -- Any brand that uses social influencers to promote their products or services, should know about their brand compliance obligations with the Federal Trade Commission Act. They, the influencers, and possibly their agencies and public relations firms are all responsible for ensuring that influencers disclose any "material connection" to a brand with which an influencer has a relationship.
However, the Federal Trade Commission has made it clear that the brands are ultimately responsible for what their influencers, agencies and PR firms do on their behalf. The view seems to be that more brand control provides more FTC security.
But, a recent unanimous,...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!