Do Facebook's Targeted Job Ads Violate Title VII?

By Kristen Sinisi (October 5, 2018, 11:32 AM EDT) -- Prior to — and even after — the enactment of Title VII of the Civil Rights Act of 1964, newspapers arranged classified employment ads by sex. "Help Wanted - Male" and "Help Wanted - Female" ads peppered the newspapers and unabashedly announced employers' gender preferences. In 1968, following Title VII's enactment and a hard-fought battle by women's rights activists, the U.S. Equal Employment Opportunity Commission made clear that sex-based employment ads violated the statute. This issue remained relatively well-settled for the past 50 years, until Facebook's targeted advertising platform recently resurrected it. The platform, which enables an employer to select the...

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