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Expert Analysis

SC Johnson — No Help For Advertisers

Law360, New York (August 30, 2011, 1:00 PM EDT) -- SC Johnson & Son Inc. recently announced that it has settled two separate putative class actions related to its "Greenlist" logo (a form of which is depicted below). According to a press release issued by the company, SC Johnson will stop using the logo in its current form on Windex products, and the parties have agreed to an undisclosed settlement payment. The cases have been closely watched in recent years by advertisers interested in so-called "green" (environmentally friendly) marketing, as they represented the first and most prominent cases in a wave of private enforcement actions related to green labeling claims....

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