NHL Lodges Trademark Suit Over Trophy-Shaped Beer Mugs

By Ryan Boysen (July 23, 2018, 9:00 PM EDT) -- The National Hockey League on Monday sued a handful of small companies that it says are attempting to invalidate its Stanley Cup trademarks so they can continue to sell poorly made beer steins resembling the famous trophy.

In a complaint filed in New York federal court, the league said The Hockey Cup LLC, ABC Stein LLC and A&R Collectibles Inc. are trying to "free-ride on the fame, goodwill and commercial value" of the NHL and its member clubs.

"Seeking to capitalize on the popularity of the world's premier professional hockey league, defendants have made extensive, unauthorized use of NHL and member...

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