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When Your Trademark Is A False Advertisement

Law360 (April 13, 2018, 11:49 AM EDT) -- This article follows up on my 2015 Law360 article “Your Trademark Could Be A False Advertisement” regarding false advertising challenges to brand names and trademarks. The original version detailed the various forums and different legal tests for such challenges, and provided case law examples. This article builds on the original and jumps straight into discussion of recent legal trends in this area.

False advertising issues continue to plague brand names and trademarks in a variety of forums and contexts. Trademarks, trade names, product names, slogans, and...
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