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Texas Store Buc-ee's Says Competitor Logo Is Too Similar

Law360, Houston (May 15, 2018, 5:46 PM EDT) -- Counsel for the popular Texas-based convenience store Buc-ee's told a panel of jurors in federal court in Houston on Tuesday that it was forced to file suit against a rival store because the rival’s logo — a cartoon alligator wearing a cowboy hat — is too similar to Buc-ee's logo of a cartoon beaver wearing a baseball cap.

Harry Richardson III, who is representing Buc-ee's in the suit against a chain called Choke Creek, told the jurors that while the logos feature different animals, the similarities...
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Case Information

Case Title

Buc-ee's, Ltd. v. Panjwani et al

Case Number



Texas Southern

Nature of Suit



Judge Keith P Ellison

Date Filed

December 23, 2015

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