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Expert Analysis

Ambush Marketing — Will It Kick Off At 2018 World Cup?

By Marcus Pearl, Steve Smith, Ash von Schwan, Alexey Gorlatov and Vlad Vdovin (June 8, 2018, 5:15 PM EDT) -- With the World Cup about to hit our screens, the temptation for some businesses that lack the badge of "official sponsor" to promote their global brand will be great. But, however tempting, the stakes for those businesses, so-called "ambush marketers," are high....

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