Vegas Injury Atty Says Firm Stole His Catchphrase

Law360 (September 10, 2019, 5:12 PM EDT) -- A Las Vegas personal injury attorney is suing another law firm for trademark infringement for copying a "One Call, That's All!" slogan that he says he spent $40 million advertising.

In a lawsuit filed Monday, Glen Lerner claimed a legal ad agency called Executive Marketing Consultants Inc. created an infringing slogan, "One Call ... Does It All," then licensed it to a California law firm called Ellis Law Corp.

Lerner said he has used the slogan in connection with his legal services since 1998 and has spent at least $40 million advertising the slogan since then.

"Plaintiff enforces his rights in...

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