Brand Battles: Harry Potter Takes Aim At 'Accio' Tracker

Law360 (July 31, 2020, 9:29 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Warner Bros. is fighting a startup over its "Accio" lost-item tracker, arguing that people may believe it's linked to the "Harry Potter" films — plus five other new TTAB cases you need to know.

"Accio" Fails To Charm

Warner Bros. filed a new petition at the board this week to cancel a California startup's "Accio" trademark registration, saying consumers will confuse the name with a famous spell from the studio's "Harry Potter" franchise.

As the studio noted in its filing, the term "Accio" is a "summoning charm"...

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