Feature

Can The NCAA Block A 'Vasectomy Mayhem' Trademark?

Law360 (March 12, 2021, 8:25 PM EST) -- With the March Madness basketball tournament looming, the National Collegiate Athletic Association is making headlines over a trademark fight with a Virginia urology office that wants to use the term "Vasectomy Mayhem." Yes, you read that right.

The association, known for aggressively protecting its rights to March Madness, filed a petition with the Trademark Trial and Appeal Board last month seeking to cancel a trademark registration for the bizarre phrase held by Virginia Urology Center PC.

The urologists likely picked the name because of a quirky phenomenon: Research shows that vasectomy appointments tend to spike in late March during the NCAA...

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