Brand Battles: Microsoft Strikes Back At 'Rise of Empires'

By Tiffany Hu (September 17, 2021, 7:47 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Microsoft is trying to block a Hong Kong rival from getting a trademark on a Rise of Empires video game, citing the tech giant's own popular Age of Empires game franchise — plus four other cases you need to know about.

Empires at War

Microsoft went to the board Wednesday to block Hong Kong publisher Long Tech Network Ltd.'s request to register "Rise of Empires" as a trademark for computer games that can be downloaded from the internet and related software.

Long Tech applied for the "Rise...

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