Brand Battles: Coachella Wants 'Bookchella' To Face Music

By Tiffany Hu (January 14, 2022, 7:03 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, the organizers of the popular music festival Coachella are trying to block a trademark application for "Bookchella" — plus four other cases you need to know about.

Festival Fight

Coachella Music Festival LLC went to the board on Wednesday to stop a small publishing company from registering "Bookchella" and "Bookchella, Young Readers to Future Leaders" as trademarks, citing its own registrations for the yearly music festival.

The applications — filed last May and April, respectively, by Imagine Me Creative Book Publishing LLC — generally cover organizing and...

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