Licensing Co.'s Suit Eyes Marilyn Monroe Publicity Rights

Law360, New York (March 23, 2012, 3:28 PM EDT) -- A company that specializes in managing the intellectual property of dead celebrities sued the estate of Marilyn Monroe on Wednesday, seeking a judgment that the late star's successors do not control her publicity rights.

CMG Worldwide Inc. says a long-running court battle in California resulted in a 2008 ruling that barred the actress' estate from asserting her post-mortem publicity rights. Nevertheless, CMG claims, the Estate of Marilyn Monroe LLC threatened to sue the company earlier this month for licensing copyrighted photos of the legendary blonde.

The decision in question, currently on appeal before the Ninth Circuit, said that Monroe had been...

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