Brand Battles: NCAA, Margaritaville, Rothschild Family

By Bill Donahue (February 27, 2015, 6:50 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, the NCAA claims trademark rights to the name and the actual image of tournament "brackets," a Margaritaville-brand margarita maker ends up in a fight with Fiji Water and the heirs of the Rothschild family give TTAB a history lesson.

Bracket™ Racket

The fact that "March Madness" and "Final Four" are trademarks of the The National Collegiate Athletic Association is well-documented, but "bracket"? Really?

The NCAA doesn't have a registration for it, but apparently the embattled college athletic organization claims common law trademark rights to both the word...

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