A New System To Manage Your Intangible Assets

Law360, New York (April 22, 2015, 11:25 AM EDT) -- Intangible assets are anything but intangible these days. They have a direct and significant impact on a company's stock price as well as its brand equity. The simple fact is, intangible assets now make up roughly 80 percent of corporate value. Yes, I said 80 percent. And, yes, most people are surprised to learn that. This skew toward intangibles stems from the fact that we're living in an "innovation economy" fueled by intellectual property, where novel ideas, methods and processes are turned into valuable business assets.

Of course, it wasn't always this way. A mere 40 years ago, intangible assets made...

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