Fear Of NFL Super Bowl TM Protection Overblown, Attys Say

By Zachary Zagger (February 4, 2016, 10:26 PM EST) -- In the weeks leading up to the Super Bowl, people are inundated with ads and events referencing "the big game" and other generic phrases to describe the NFL's championship game in fear of the league's notorious trademark enforcement, but attorneys say the worry may be overblown.

Seemingly every year there are stories of the NFL sending cease-and-desist letters to advertisers, bars, television stations and even churches demanding they stop using the words "Super Bowl." The league has built such a reputation that many are afraid to say the words on TV or in other promotions.

Understandably, the NFL wants to protect...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!