Fear Of NFL Super Bowl TM Protection Overblown, Attys Say

By Zachary Zagger (February 4, 2016, 10:26 PM EST) -- In the weeks leading up to the Super Bowl, people are inundated with ads and events referencing "the big game" and other generic phrases to describe the NFL's championship game in fear of the league's notorious trademark enforcement, but attorneys say the worry may be overblown.

Seemingly every year there are stories of the NFL sending cease-and-desist letters to advertisers, bars, television stations and even churches demanding they stop using the words "Super Bowl." The league has built such a reputation that many are afraid to say the words on TV or in other promotions.

Understandably, the NFL wants to protect...

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