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Rio Olympics Pose Tantalizing Minefield For Advertisers

By Zachary Zagger (August 1, 2016, 4:38 PM EDT) -- The fast-approaching 2016 Summer Olympics in Rio de Janeiro and its massive, worldwide audience might seem irresistible to would-be advertisers looking to boost their brands through specific athletes and other avenues, but companies must tread carefully in their marketing not to infringe​ ​Olympics marks and sponsorship deals, attorneys say....

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