Clothier Awarded $5.6M In New York & Co. Trademark Row

Law360, New York (February 13, 2017, 5:41 PM EST) -- U.S. District Judge Jed Rakoff on Friday ratified an advisory jury's ruling against retailer New York & Co., agreeing it willfully infringed on the trademark "velocity" in connection with workout wear and awarding $5.6 million to a rival clothier.

The "velocity" usage was trademarked by exercise-wear veteran Reflex Performance Resources Inc. in 2012, and the plaintiff's $250 million a year in sales relies partially on it, Reflex — also known as 4 Pillar Dynasty LLC — said in its April 2016 complaint.

"The court agrees with the jury's opinion as to willfulness, and therefore judgment is entered holding defendants jointly and...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!