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'Reserve' Variations Can't Be Trademarked, Judge Rules

By Dorothy Atkins (April 17, 2017, 4:40 PM EDT) -- A California federal judge on Friday tossed a trademark suit brought by restaurant and hotel reservation software maker Efficient Frontiers Inc. that alleges the restaurant app startup Reserve Media Inc. infringed its "reserve" trademarks, finding that the word is common in the hospitality industry and can't be trademarked....

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