Brand Battles: NCAA 'March Madness,' Hershey, Target

Law360, New York (July 14, 2017, 8:56 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, the NCAA takes on a snack company over "Munch Madness," Hershey goes on offense over "Kissis" cupcakes, and Target takes aim at Kathy Ireland over musical theater.

More Mark Madness

The National Collegiate Athletic Association, famously protective of its trademark rights to the yearly “March Madness” basketball tournament, filed an opposition this week over an application for “Munch Madness.”

La Preferida Inc., a Chicago-based Mexican food products company, applied back in December...
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