3 Lessons From Under Armour's China Trademark Victory

By Bill Donahue (August 9, 2017, 9:20 PM EDT) -- Under Armour announced last week that it had won a trademark victory in Chinese court over a knockoff sportswear line — no small feat in a country that has long been challenging for U.S. brand owners.

The Baltimore-based sportswear giant went to Chinese court last year over the planned launch of "Uncle Martian," a local athletic gear brand operating under a "UM" logo that was nearly identical to the "UA" design used by Under Armour.

Last week, the company's attorneys announced that the People's Higher Court of Fujian Province had ruled decisively against Uncle Martian, ordering it to destroy its products,...

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