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Analysis

3 Lessons From Under Armour's China Trademark Victory

Law360, New York (August 9, 2017, 9:20 PM EDT) -- Under Armour announced last week that it had won a trademark victory in Chinese court over a knockoff sportswear line — no small feat in a country that has long been challenging for U.S. brand owners.

The Baltimore-based sportswear giant went to Chinese court last year over the planned launch of “Uncle Martian,” a local athletic gear brand operating under a “UM” logo that was nearly identical to the “UA” design used by Under Armour.

Last week, the company’s attorneys announced that the People’s Higher Court...
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