7 Ethics Questions To Ask Before Marketing Your Law Firm

Law360 (February 3, 2020, 5:22 PM EST) -- 2020 is gearing up to be a good year for law firms. Industry revenue growth projections[1] mean that many (smart) firms will capitalize on additional revenue to bolster their growth, allocating more funds to marketing. On average, law firms spend 2% of gross revenues[2] to market themselves.

While this is good news, there are many pitfalls to avoid. The biggest? Violating attorney advertising ethics rules.

While complaints about law firms’ marketing practices are rarely brought by clients — but rather by competing attorneys or bar associations themselves — it’s never a good idea for your marketing materials to result in sanctions....

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS