Homeopathic Drugmaker Puts Up $1M To End False Ad Claims

Law360, New York (August 15, 2013, 3:54 PM EDT) -- Homeopathic treatment manufacturer Heel Inc. agreed Wednesday to dial down its health claims tied to its over-the-counter remedies and pay a $1 million class settlement to resolve accusations that it exaggerated the products’ effectiveness to consumers.

Albuquerque-based Heel will compensate consumers seeking refunds for purchases of any of its products labeled as homeopathic, up to a limit of $150 per buyer, according to settlement documents filed in California federal court. The company also agreed to add disclaimers clarifying the scientific underpinnings of its marketing of drugs...
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