Boiron Faces New False Ad Suit Over Homeopathic Flu Drug

By Linda Chiem (September 11, 2013, 5:12 PM EDT) -- A plaintiff who opted out of a proposed $12 million false advertising class settlement with homeopathic medicine maker Boiron Inc. launched a separate suit Monday in California state court alleging the company deceptively advertised its Oscillococcinum homeopathic remedy as capable of relieving flu-like symptoms.

Plaintiff Leonidas Jovel alleges Boiron's false misrepresentations of the health benefits of Oscillo deceived consumers into paying a premium for Oscillo — which can cost between $12 and $20 a box and is available in six, 12 or 30 dosages — knowing that the product's active ingredient, Anas Barbariae, is diluted and doesn't relieve flu-like symptoms as...

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