Brand Battles: Puma Says Nike's 'Footware' Isn't A Trademark

By Bill Donahue (June 19, 2020, 7:56 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Puma is moving to block Nike from registering the term "Footware" as a trademark, arguing that it's merely a descriptive term for sneakers that feature cutting-edge technology — plus six other new TTAB cases you need to know.

'Footware' Fight

Setting the stage for a sneaker showdown, Puma SE filed a new case at the board to stop Nike Inc. from getting a trademark registration for "Footware."

No, that wasn't a typo. Nike applied last year to register the term, seemingly a mashup of "footwear" and "software,"...

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