Contact Sport: Mobile Marketing To Sports Fans

Law360, New York (February 29, 2012, 1:39 PM EST) -- Sports teams and advertisers are increasingly reaching fans through their mobile devices. Recent examples include:

Creating a mobile application, or sponsoring a mobile app, that promotes a product, event, or brand. Some sports-related apps include apps for finding schedules and where friends are sitting at sporting events, apps to help you train for an event, apps for finding places to skate, ski, run, surf and cycle, fantasy sports games, major league news, statistics, podcasts, and live chats with players and coaches.

Creating a mobile-optimized website (i.e.,...
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