Limbaugh Backlash Sparks Fight Over Concentra Name

Law360, New York (March 8, 2012, 7:03 PM EST) -- Ads on Rush Limbaugh’s radio show for Concentra memory pills led to customer backlash against Concentra Health Services, which has nothing to do with the homeopathic remedy, according to a Kentucky trademark suit filed Wednesday by the national health care provider seeking to protect its name.

Concentra Health and its parent company, health insurance firm Humana, sued in Kentucky federal court, saying the companies’ reputations were harmed by Maine-based Preval Group LLC, which markets the pills.

Limbaugh has seen an exodus of advertisers since he called...
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