'Jersey Shore' Touts Tanning, Ignores Risks, FTC Told

Law360, New York (January 22, 2013, 4:54 PM EST) -- The Skin Cancer Foundation last week asked the Federal Trade Commission to investigate MTV's now-canceled "Jersey Shore" reality show for perpetuating tanning, which it describes as a health hazard and cancer-causing activity, in an effort to get disclaimers on the show.

In a complaint filed with the FTC on Thursday, the Skin Cancer Foundation alleges that MTV weaved together programming, advertising, promotion and merchandising for "Jersey Shore" that glamorized and endorsed excessive tanning as socially enhancing and beneficial, particularly since the cast followed a "gym, tan, laundry" ritual.

"Jersey Shore" debuted in December 2009 and ran for six seasons, chronicling the...

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