Law360, New York ( March 15, 2016, 10:28 AM EDT) -- When your client plans to create new content, or use existing third-party content in a new work, it must conduct a review to ensure that it is permitted to use the material, known as "rights clearance." Unauthorized use of such material could subject your client to liability for violating a third party's copyright, trademark or other intellectual property or proprietary rights. A rights clearance review should be done for all content, including film, books, songs, television shows, advertisements or online videos....
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