NJ Justices Challenge Ethics Behind Atty Keyword Search

By Bill Wichert (November 10, 2020, 7:19 PM EST) -- The New Jersey Supreme Court cast doubt Tuesday on an ethics panel's opinion that attorneys could pay to influence internet search results in order to display their firm websites when competing lawyers' names are searched, saying the maneuver could disadvantage the competitors.

During a Zoom hearing on bar associations' challenge to the June 2019 decision from the state's Advisory Committee on Professional Ethics, the justices indicated that they may call for a deeper investigation of the practice, which involves attorneys buying a competitor's name as a keyword as a means of getting their own firms into the search results.

Justice Barry...

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