Tinder Rival's Rhyming Name Too Close A Match For TTAB

Law360 (February 17, 2021, 7:43 PM EST) -- The Trademark Trial and Appeal Board has refused to allow a developer to register "Beender" as a trademark for its dating app, finding that the name sounds too similar to popular rival Tinder.

In ruling against the Brooklyn-based developer Pooria Shahin, the three-person panel focused on the similarities in pronunciation between Shahin's startup Beender and the Match Group LLC unit Tinder and the impact the newer name might have on the "average customer, who retains a general rather than specific impression of the marks."

In particular, the panel wrote in its Feb. 11 ruling, the words rhymed.

"Under normal English pronunciation,...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Attached Documents

Related Sections

TTAB Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only

Date Filed

Subscribers Only

Law Firms

Companies

Government Agencies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!