Buyers Cheesed Off Over Deceptive 'Smoked' Provolone Ads

Law360 (December 10, 2020, 3:53 PM EST) -- A proposed class of cheese buyers is suing deli foods company Dietz & Watson Inc. in New York federal court over allegations that its smoked provolone is falsely advertised because the company uses "smoke flavor" instead of actually smoking the cheese over burning wood chips.

In a complaint filed Wednesday, New Yorker Jeff Jones told the court that when buyers see "smoked" on the label of a product such as Dietz & Watson's "Smoked Provolone Cheese," they expect that the cheese has actually been smoked, rather than flavored with artificial ingredients.

"Real smoked cheese doesn't need to have added 'smoke flavor,'"...

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