Wet Ones False Ad Suit Over Effectiveness Gets Tossed

Law360 (June 8, 2021, 2:53 PM EDT) -- A California federal judge has thrown out a suit against Edgewell Personal Care Co. alleging its Wet Ones wipes don't kill 99.99% of germs as advertised, saying reasonable consumers would not expect it to be effective against the germs and viruses the complaint alleges it misses.

In an order filed Monday, U.S. District Judge Todd W. Robinson said while Lauren Souter does have standing to sue and her claims are not preempted by federal law as Edgewell argued in October, the average customer would not read the label's promises the way she has.

The judge dismissed without prejudice her claims under...

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