Zoloft False Ad Suit Time-Barred, Judge Finds

Law360, New York (February 24, 2014, 6:34 PM EST) -- A California federal judge on Friday tossed a proposed class action accusing Pfizer Inc. of tricking consumers into overpaying for the antidepressant Zoloft by exaggerating its effectiveness, ruling that the suit is time-barred because the plaintiff stopped taking the drug in 2008.

The plaintiff, Laura Plumlee, brought claims under California's Unfair Competition Law, which has a statute of limitations of four years, and the state's Consumer Legal Remedies Act and False Advertising Law, which have statutes of limitations of three years.

The claims fail because Plumlee last took the antidepressant in June 2008 and did not bring suit until January 2013,...

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