Zoloft False Ad Suit Time-Barred, Judge Finds

Law360, New York (February 24, 2014, 6:34 PM EST) -- A California federal judge on Friday tossed a proposed class action accusing Pfizer Inc. of tricking consumers into overpaying for the antidepressant Zoloft by exaggerating its effectiveness, ruling that the suit is time-barred because the plaintiff stopped taking the drug in 2008.

The plaintiff, Laura Plumlee, brought claims under California's Unfair Competition Law, which has a statute of limitations of four years, and the state's Consumer Legal Remedies Act and False Advertising Law, which have statutes of limitations of three years.

The claims fail because Plumlee...
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