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USPTO's Squires Sees TMs As Key Tool Against AI Deepfakes

By Ivan Moreno ( February 4, 2026, 5:11 PM EST) -- U.S. Patent and Trademark Office Director John Squires pitched trademarks as one of the most practical tools for combating artificial intelligence deepfakes, saying during a Wednesday webinar that name, image and likeness rights are "where the puck is going," peppering his remarks with pop culture references and sports metaphors....

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