Ad Group's New Standards Aim To Improve Tracking Disclosures

Law360, New York (April 10, 2012, 4:35 PM EDT) -- The Interactive Advertising Bureau on Tuesday unveiled new in-stream video advertising standards that will give consumers more notice about the collection and tracking of their personal information, as regulatory scrutiny of online advertisers' privacy disclosures increases.

The IAB Video Suite — the industry group’s first comprehensive update to its in-stream video advertising standards since 2008 — includes new and updated specifications for online video advertising. These give consumers the ability to skip unwanted ads and support the display of in-ad privacy notices recommended by the Digital...
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