By Serena Carlsen, Jeannil Boji and John Schreiner (November 21, 2018, 2:36 PM EST) -- With the holidays just around the corner, many retailers are focused on how to best engage shoppers. Pop-up locations are a fun and effective way to engage new clients and increase brand awareness while keeping overhead costs low. While these temporary retail stores have been embraced by retailers and consumers, the approach involves both customary and unique legal issues which retailers should consider when structuring a pop-up campaign. This article focuses on specific issues retailers may face in opening a pop-up location, when negotiating agreements for the use of space, provision of goods and services, and hiring of employees and independent contractors....
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