The Possible Pitfalls Of A Text Messaging Ad Campaign

By Jarrod Shaw and Elizabeth Thomas (January 23, 2018, 12:03 PM EST) -- Text messaging marketing is a critical tool for many businesses to cut costs and improve efficiency in reaching already-existing or potential customers. But the risk of sending such text messages, if done incorrectly, can be high. When a business is alleged to have violated the Telephone Consumer Protection Act, customers may be entitled to $500 to $1,500 per text message. Therefore, the incentive for doing your homework before introducing a text messaging marketing campaign is clear. The incentive is even stronger when looking at TCPA litigation statistics, which show that TCPA lawsuits increased 17.6 percent last year from October to November, and of the 348 TCPA lawsuits filed in November, 20.1 percent were class actions.[1]...

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