Don't Run Afoul Of NCAA Trademarks During March Madness

By Chas Rampenthal (March 15, 2018, 5:12 PM EDT) -- The NCAA's Division I Men's Basketball Tournament, also known as "March Madness," is one of the leading sporting events in America each year. As such, there's an inclination for brands to capitalize on the surrounding nationwide excitement. After all, who doesn't get a thrill from filling out a bracket and predicting the winner of the tournament? It can be tempting to get caught up in the buzz and leverage the hype with a timely marketing campaign. Before moving forward with any creative advertising, businesses must consider the potential for legal fallout when you decide to capitalize on the intellectual property rights of others....

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