Sherwin-Williams Unable To Can Co.'s Fireproof False Ad Suit

By Jonathan Capriel ( August 6, 2026, 9:06 PM EDT) -- Sherwin-Williams must face claims it falsely advertised its Firetex coating as being able to achieve substantial fire resistance in fewer coats than rival brands' products, causing a competitor's sales to slump, a Missouri federal judge ruled, saying the paint giant's marketing was not mere puffery....

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