Adidas Says Tesla Logo Is Too Similar To 3-Stripe TM

Law360, New York (February 6, 2017, 3:30 PM EST) -- Adidas picked a trademark fight Friday with electric car company Tesla, claiming a logo for the automaker's Model 3 sedan is confusingly similar to the company's oft-asserted "3-stripes mark."

Adidas AG filed a notice of opposition with the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board, demanding the board stop Tesla Motors Inc. from the registering the logo — three horizontal stripes, similar to the styling of the "E" in Tesla's primary logo.

Adidas says Tesla's logo (left) is too similar to the athletic apparel company's so-called "3-stripes mark." "The adidas 3-Stripes mark is well known to the consuming...

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