MLB's Bieber Faces Fight Over 'Not Justin' Trademark

Law360 (January 8, 2020, 7:46 PM EST) -- Major League Baseball player Shane Bieber is facing a legal battle over his efforts to register "Not Justin" as a trademark for apparel, but not from pop star Justin Bieber.

The Cleveland Indians pitcher applied last year to register the phrase, which he used last summer on the back of a special nickname jersey as a joking reference to sharing an uncommon surname with the far more famous pop star.

But on Wednesday it was a shoemaker called Justin Boots, not Justin Bieber, that asked the U.S. Patent and Trademark Office to refuse the "Not Justin" application, saying it would confuse...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!