MLB's Bieber Faces Fight Over 'Not Justin' Trademark

By Bill Donahue (January 8, 2020, 7:46 PM EST) -- Major League Baseball player Shane Bieber is facing a legal battle over his efforts to register "Not Justin" as a trademark for apparel, but not from pop star Justin Bieber.

The Cleveland Indians pitcher applied last year to register the phrase, which he used last summer on the back of a special nickname jersey as a joking reference to sharing an uncommon surname with the far more famous pop star.

But on Wednesday it was a shoemaker called Justin Boots, not Justin Bieber, that asked the U.S. Patent and Trademark Office to refuse the "Not Justin" application, saying it would confuse...

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