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March Madness Is Back. So Is NCAA Trademark Enforcement

By Zachary Zagger (March 11, 2022, 6:58 PM EST) -- The NCAA men's and women's basketball tournaments are set to tip off in what will be the first March Madness in which college athletes can use their publicity rights for profit, adding a new wrinkle to trademark enforcement, NCAA attorney Doug Masters of Loeb & Loeb LLP told Law360....

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