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YouTube, MLB Extend Video Streaming And Sponsorship Deal

Law360 (March 8, 2018, 3:59 PM EST) -- YouTube and Major League Baseball announced Thursday that they have agreed to extend their cable-free broadcast partnership through the 2019 World Series while also adding new sponsorship elements and the league's streaming service to the social platform.

YouTube and MLB began the partnership at the start of the 2017 postseason and the extension will see MLB Network added to YouTube TV’s channel lineup. YouTube will also serve as the presenting sponsor of the World Series in 2018 and 2019. Aside from live broadcasts, the deal will...
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