US Says Armstrong Hasn't Disclosed USPS Brand Studies Data
By Zachary Zagger (April 4, 2016, 9:00 PM EDT) -- The U.S. government asked a D.C. federal court to preclude expert testimony based on two marketing surveys on the public perception of the U.S. Postal Service in a False Claims Act suit against disgraced cyclist Lance Armstrong, arguing that Armstrong had deliberately withheld the data.
The government asked the court to sanction Armstrong by precluding expert testimony from Dr. Erich Joachimsthaler, who was retained to testify that the USPS sponsorship of Armstrong's cycling team resulted in "windfall improvements" to the USPS brand despite the bad publicity from the publication of the U.S. Anti-Doping Agency's decision to sanction Armstrong for life for...
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