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NCAA Sues Online Game Co. Over 'April Madness'

Law360, New York (March 9, 2017, 1:29 PM EST) -- With the yearly “March Madness” tournament less than a week away, the National Collegiate Athletic Association filed a trademark infringement lawsuit Wednesday over online fantasy games called “April Madness.”

The NCAA, notorious for aggressively policing its rights to the “Madness” name, claims game developer Kizzang LLC and owner Robert Alexander are also blatantly infringing the group’s “Final Four” trademarks with a similar “Final 3” online bracket-predicting game.

“The NCAA partners with a select group of businesses committed to supporting the mission and core values of the...
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