Titleist Sues Website Over 'Titties' Golf Gear

Law360, New York (July 18, 2017, 8:33 PM EDT) -- The stylized Titleist logo script is one of the most classic marks in the refined game of golf, but the brand says a website is ruining the quality reputation it has built with its logo over the past 80-plus years with apparel depicting the word “Titties” in a script meant to look just like the iconic logo.

Titleist brand owner Acushnet alleges I Made Bogey’s selling of golf apparel with “Titties” and “Titlost” in the distinctive stylized “Titleist” script violates its trademark rights. Imadebogey.com sells golf...
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